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FireFly Toothbrushes Get Green Light from ADA

Light-up kids' line from Dr. Fresh earns Seal of Acceptance.

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By: TOM BRANNA

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Dr. Fresh’s FireFlychildren’s toothbrush and its licensed counterparts have been awarded the American Dental Association (ADA) Seal of Acceptance, based on its finding that the product is effective for removing plaque and helping to prevent and reduce gingivitis, when used as directed. “This is the highest recognition an oral care product can receive, and a testament to the FireFlybrand’s leadership in the children’s dental care category,” said Puneet Nanda...

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